Just For Fun

Wrap it up with ThinkVitality and Stewart+Brown

Tuesday, March 18th, 2008

When ThinkProducts gave us the very Project Runway-ish task of making an entire dress our of their candy wrappers to auction to raise breast cancer research funds, we gladly accepted the challenge. They also invited Stewart+Brown along with other eco-industry big-wigs to take part in their most recent undertaking to benefit breast cancer organization Susan G. Komen for the Cure. Check out the full story to see shots from the show, clips from the ad campaign and our very own candy wrapper dress.

ThinkProducts is the pet project of formal model turned wellness-enthusiast Lizanne Falsetto that’s helping everyone feel beautiful both inside and out. In an effort to raise funds for breast cancer research, 10 cents of every purchase of a ThinkPink bar will go towards research. With a wide array of delicious organic, gluten free, vegan and all natural snack bars, her products are the perfect complement to a healthy, environmentally friendly lifestyle.

Think provided us with wrappers and a deadline and we got to work building the dress over one of our own. When all was said and done, our little wrapper dress was showcased by a breast cancer survivor and strutted down the runway in style.

Very pretty in pink, can you spy Karen and Howard among this gaggle of eco-entrepreneurs?